Mobile first video experience
Launched late 2015, go90 is a mobile app from Verizon and AOL that’s home to a whole stack of exclusive TV shows, web clips and sports coverage. As well as being able to view, share and comment on content, features in the app let you create your own clips and then contribute these to groups inside the app. The big hook? All that content is free to view and a sizeable portion of it is exclusive. A group of us here at W12 Studios were fortunate enough to work alongside the design and engineering teams at Verizon to help take it from a business need and an idea through to a compelling vision for a rich, social, video app.
What did we do?
In designing the vision for the app, we maintained a focus on go90’s ton of content. Once signed up and in the app, it needed to encourage onward journeys — we shouldn’t have to drill through menus or directories to uncover the next thing to watch — and it needed to encourage the stirring up of social buzz. First and foremost though, go90 needed to feel a credible source of content. The user should get a sense of the scale, breadth and type of content. The hope being that when they have time to kill or are on the hunt for the next clip of content that’s going to give them peer bragging rights, they reach for this app first.
Working with Verizon’s design teams, we spent around 6 months building up and pulling down designs, keyframing numerous bits of animation and building sacrificial prototypes to arrive at a robust, clear design for an at-the-time nameless product. If an interaction model was simply too clunky, or a concept took too long to explain to a user testing group, then we canned it; iteration is essential.