Applying Brand to Product Design
Over the course of 18 months, beginning in September 2014, W12 Studios worked with Portuguese telecoms provider NOS to create a suite of products for their next generation, cross platform TV service. We developed an interface defined by the new NOS master brand, integrated the features and functionality of the latest hardware updates, and worked with an external development partner to bring the design to market.
NOS’ rebrand was undertaken by branding agency Wolff Olins. The rebrand put an emphasis on how the brand applied to marketing NOS, with a great deal of time applied to print and physical applications, but little ground covered in terms of digital design and interface. In order to build a suite of products that could truly belong to NOS, we would have to adapt and apply this brand to the interface at its core.
One of the primary hooks of our product brand came from the colour chips of the logo: by using the 1.6° edge angle of the colour chip to define our content grid the interface immediately feels different compared other products on the market, before even applying the brand colours or motion. In turn, the slanted perspective means that the eye is led to our horizontal point of focus in the middle of the screen without the need for heavy image treatments.
Alongside the development of the interface, we worked with NOS and Espial to help define the hardware and remote: it’s not often you get to design the interface and the device that controls it, so it was a good opportunity to build some specific allowances in to the remote around iconography and button layout that suited how we expected people to be using the product on a daily basis.